About Us

Leading From The Beginning

For more than 25 years, Display Source Alliance (DSA) has been a leader in point-of-purchase displays and merchandising solutions. Since Henry and Tom Leaverton founded DSA in 1990, we’ve grown into a trusted partner for well-known brands and retailers.

Texas Roots & National Reach

As an American-born and family-owned company, we are committed to work you can be proud of. We innovate solutions without losing agility. Our team completes projects nationwide, from our centrally located 400,000-square-foot-facility near Dallas.

Seasoned Specialists Focused On Success

From your first phone consultation to final setup, our experts are ready to execute with excellence. We’re honored to offer you our combined 100+ years’ worth of industry knowledge, skill, and strategic relationships. All of which helps us more efficiently get you the retail results you deserve.


  • Privately owned with a focus on customer service, innovation and continuous improvement for over 25 years.
  • Experienced Management Team continuously evolving the organization to address emerging trends and expand capabilities.


  • New, 400,000 square foot facility with state of the art powder coating system provides ample capacity and enhanced efficiency.
  • Seasoned management team with over 25 years of experience insures quality and timely execution.
  • Established sourcing relationship provides cost saving import options with proven reliability.

Logistics & Project Management

  • Process driven approach allows flawless execution of complex national programs.
  • Established system with proven results yielding multiple supplier of the year awards for clients and recommendations from retailers.
  • Existing network of preferred supplier partners allows DSA to scale its resources to efficiently handle jobs of all sizes and levels of complexity while providing a single source of contact.

Sales & Strategy

  • Extensive Brand Marketing and Brand Sales experience allows DSA Team to relate to client challenges, provide value added insight and manage projects to meet timelines and ROI hurdles.
  • Retail Management expertise with a focus on store design / operations allows DSA to develop actionable programs that execute smoothly and address underlying in-market challenges that can derail or delay projects.
  • The DSA team approach leverages the combined capabilities of the organization to deliver innovative, effective programs across a broad range of trade classes and product categories.
  • DSA’s market expertise facilitates a collaborative project management approach allowing our team to gain a deeper understanding of project challenges and keys to success which translates into focused solutions and enhanced speed to market.

Design & Engineering

  • On-site design staff facilitates direct interaction with Sales and Engineering, insuring clear communication and streamlining the concept development / refinement process.
  • To optimize efficiency designs are developed to facilitate both domestic and import production.
  • Engineering Team utilizes same programs as Off-shore sourcing partner allowing maximum flexibility re: import / domestic / blended production.