CVS Premium End Cap

Challenge

Create an upscale endcap destination to merchandise a
full range of premium confection brands and package
types. Must be cost effective, durable and designed to
facilitate quick and easy installation using existing
store personnel.

Solution

Slotted tubular internal structure with adjustable wire shelves adds flexibility to merchandise a variety of packs, new items and planograms.

Custom-textured powdercoat and wood laminate header, base and side panels create upscale look.

Locking casters and bumpers minimize retail wear and tear.

Shelving manufactured in China to limit cost.

Shipped fully assembled, strapped to pallet with fold down ramp for ease of unloading at retail.

Over 5,000 were shipped direct to stores within a three-week window with no damage issues.